Privacy Policy — Mint Plates

Last updated: September 2025

At Mint Plates (“we”, “us”, “our”), we make road-legal number plates and custom plates. Protecting your privacy and personal data is a top priority for us. This Privacy Policy explains what personal data we collect, how and why we use it, who we share it with, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are & contact details

Business: Mint Plates
Address: 51 Weedon Road, Northampton, NN5 5BE, United Kingdom
Email: info@mintplates.com

If you have any questions about this policy or want to exercise your rights, contact us at the address or email above.

2. Personal data we collect

We collect the minimum personal data needed to provide our products and services. This may include:

• Contact details: name, email address, telephone number, billing and delivery address.

• Order information: vehicle registration, chosen plate design, order history, and payment transaction references (we do not store full card details).

• Technical information: IP address, browser and device type, pages visited, and session data.

• Cookies and tracking data: please refer to our Cookie Policy below.

• Communications: emails, messages, support requests, and call notes with our team.

3. How we use your personal data (and lawful bases)

We only use personal data for clear, lawful purposes:

• To provide products and fulfil orders (contractual necessity): processing, shipping, returns, and customer service.

• To process payments and prevent fraud (contractual necessity / legal obligation).

• To communicate about your order (contractual necessity).

• To respond to enquiries and support requests (legitimate interest/contract).

• To improve our website, services, and products (legitimate interest — e.g., analytics to make the site work better).

• For marketing where you have given consent (consent): if you agree to receive offers, we’ll send them by email; you can opt out at any time.

• To comply with legal obligations (legal obligation): record-keeping for tax, safety, or statutory requirements.

4. Sharing and disclosure

We do not sell your personal data. We may share information with:

• Payment processors and banking partners to handle payments.

• Delivery and logistics partners to ship orders.

• IT and hosting providers who help run our website and store data securely.

• Advertising and analytics partners (for example, Google AdSense and Google Analytics) to deliver and measure ads, subject to your cookie preferences.

• Legal or regulatory bodies, when required by law.

All partners are contractually required to protect your data and process it only in line with our instructions.

5. Cookies, ads, and tracking

We use cookies and similar technologies. See our separate Cookie Policy below for details, including how Google AdSense and other third-party advertising services may use cookies to display targeted ads.

6. International transfers

Your data is stored and processed in the UK and EEA. If we need to transfer data outside these areas, we will ensure appropriate safeguards are in place (for example, standard contractual clauses or other lawful mechanisms).

7. Data retention

We keep personal data only as long as necessary for the purpose it was collected, including to meet legal and accounting obligations (e.g., for order records and tax, typically up to 6 years where required), resolve disputes, enforce agreements, and comply with the law.

8. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.

• Request correction of inaccurate or incomplete data.

• Request deletion of your data (subject to legal or contractual exceptions).

• Request restriction of processing.

• Object to processing based on legitimate interests or for direct marketing.

• Request portability of your data in a commonly used machine-readable format.

• Withdraw consent where we rely on consent for processing (e.g., marketing).

To exercise any right, contact us at info@mintplates.com. We will respond within the statutory timeframes. If you are unhappy with our response, you may complain to the Information Commissioner’s Office (ICO): www.ico.org.uk.

9. Children

Our site and services are not directed at children under 16. We do not knowingly collect personal data from children.

10. Changes to this policy

We may change this policy occasionally to reflect updates in law, our services, or business operations. The most recent version will be published on our website with the “Last updated” date.

Cookie Policy — Mint Plates

Last updated: September 2025

This Cookie Policy explains how Mint Plates uses cookies and similar technologies when you visit mintplates.com and how you can control them. It also explains how third parties (including Google AdSense) may use cookies to serve advertising.

1. What are cookies?

Cookies are small text files placed on your device when you visit websites. They help websites work efficiently, remember your preferences, and provide information about how the site is used.

2. Types of cookies we use

We use the following categories of cookies:

• Strictly necessary cookies: required for core site functions (shopping basket, checkout, security). These do not require consent.

• Performance and analytics cookies: collect anonymous information about how visitors use the site (pages visited, time on site) so we can improve performance. These are set by us or our analytics providers.

• Functionality cookies: remember choices you make (e.g., language, region) to improve your experience.

• Advertising and targeting cookies: used to deliver relevant adverts across websites and measure ad performance. These may be set by third-party advertising networks such as Google (AdSense) and partners.

3. Third-party cookies & Google AdSense

We use third-party advertising networks, including Google AdSense, to display ads. These services may place cookies on your device to:

• Serve ads relevant to your interests based on previous web activity.

• Measure ad performance and deliver reporting.

• Provide aggregated audience insights.

Google may combine information collected through cookies with other data it holds. To manage Google’s ad personalisation settings, visit Google Ads Settings: https://adssettings.google.com. For general information about opt-outs from ad networks, visit http://www.aboutads.info/choices/ (or your local equivalent).

4. Consent and managing cookies

Except for strictly necessary cookies, we obtain your consent to place cookies on your device:

• On your first visit, you will see a cookie banner allowing you to accept or manage cookie preferences.

• You can change cookie settings at any time using the cookie preference link in the website footer.

To disable cookies using your browser, please follow the instructions for your browser (Chrome, Firefox, Edge, Safari). Disabling cookies may affect site functionality — for example, you may not be able to complete an order.

5. How to opt out of targeted adverts

• Google Ads Settings: https://adssettings.google.com — turn off ad personalisation.

• Ad industry opt-out page: http://www.aboutads.info/choices/ — opt out across many ad networks.

• Use browser-based controls or extensions that block tracking (ad blockers, privacy extensions). Note: this may disrupt site features.

6. Cookie duration and changes

Cookies may be session-based (deleted when you close your browser) or persistent (remain for a set period). Specific cookie names and durations may change; for a detailed list of current cookies used on our site, contact us at info@mintplates.com, and we will provide the most up-to-date cookie list.

7. Contact

For questions about cookies or this policy, email info@mintplates.com or write to:

Mint Plates
51 Weedon Road
Northampton
NN5 5BE
United Kingdom